this is a private blog for my design students and assorted other survivors. Tro blemakers all
this is a private blog for my design students and assorted other survivors. Tro blemakers all.
this is a private blog for my design students and assorted other survivors. Tro blemakers all.
this is a private blog for my design students and assorted other survivors. Tro blemakers all.

Friday, June 08, 2007

The 2012 Olympic Logo Ate My Hamster






















Cover from The Sun, Wednesday June 6, 2007.

Three days after the launch of the logo for the 2012 London
Olympics, Britain’s biggest selling tabloid newspaper still
regards the furor surrounding the new symbol as front-page
news. Not only is it widely regarded as a badly designed logo,
but nearly 30,000 people have signed an online petition
demanding its withdrawal. And now, in its animated form,
it is said to cause epileptic attacks.


Designers often bemoan the lack of coverage given to graphic
design in mainstream media. Yet when design catches the
attention of journalists and commentators it usually results
in a vicious mugging rather than hearty praise. Since the
organisers of the 2012 London Olympics unveiled their new
logo (or ‘brand’ as they call it), we Brits have been treated to
our national press in fixed-bayonets assault mode. This is
normally an unappetising sight, but on this occasion —
although it wounds me to say it — the self-righteous indignation
of the British press is justified. The London 2012 logo is a solid
gold stinker.

to continue reading this article click this

3 comments:

sean said...

interestingly enough, this design site is defending it:

http://coudal.com/olympics.php

though they bring up some, strange, but reasonable points, I think as a whole, they completely missed the point.

it's quite a disgrace. it looks like a typographic still from the old Batman shows staring Adam West, whenever he would punch someone.

Zap.

Radio Free Pescado said...

i tried to find a way that it worked but couldnt. this time the public is right

pamela said...

it's so horribly 80s!

i've read a bunch about this lately, but some of the more amusing things are about the goaste spoof logo, which was featured on BBC's website until someone wizened up.

http://www.boingboing.net/2007/06/04/london_2012_olympic_.html

they really do need to fix it though, it's so horribly done.

and in case you're interested, the following link is from a "community" i'm a member of on livejournal. it was posted just after the logo was unveiled.

http://community.livejournal.com/graphicdesign/1739273.html