" We often talk about Intellectual Elegance, not to be confused with the elegance of manners and mores. For me, intellectual elegance is the sublime level of intelligence which has produced all the masterpieces in the history of mankind. It is the elegance we find in Greek statues, in Renaissance paintings, in the sublime writings of Goethe, and many great creative minds. It is the elegance of Architecture of any period, the Music of all times, the clarity of Science through the ages. It is the thread that guides us to the best solution of whatever we do. It is the definitive goal of our minds - the one beyond compromises. It elevates the most humble artifact to a noble stand. Intellectual elegance is also our civic consciousness, our social responsibility, our sense of decency, our way of conceiving Design, our moral imperative. Again, it is not a design style, but the deepest meaning and the essence of Design." Massimo Vignelli
Iconic designer Massimo Vignelli, who sadly died in May after a long illness, didn’t just like to create good design: he was also passionate about sharing its principles, rules, and criteria so others could do the same. His landmark book The Vignelli Canon uses numerous examples to convey applications in practice from product design via signaletics and graphic design to corporate design. And best of all, in 2009, he made it available as a free PDF.
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