" We often talk about Intellectual Elegance, not to
be confused with the elegance of manners and
mores. For me, intellectual elegance is the sublime
level of intelligence which has produced all the
masterpieces in the history of mankind.
It is the elegance we find in Greek statues, in
Renaissance paintings, in the sublime writings of
Goethe, and many great creative minds.
It is the elegance of Architecture of any period, the
Music of all times, the clarity of Science through
the ages. It is the thread that guides us to the best
solution of whatever we do. It is the definitive goal
of our minds - the one beyond compromises.
It elevates the most humble artifact to a noble
stand. Intellectual elegance is also our civic
consciousness, our social responsibility, our sense
of decency, our way of conceiving Design, our
moral imperative. Again, it is not a design style,
but the deepest meaning and the essence
of Design." Massimo Vignelli
Iconic designer Massimo Vignelli, who sadly died in May after a long illness, didn’t just like to create good design: he was also passionate about sharing its principles, rules, and criteria so others could do the same. His landmark book The Vignelli Canon uses numerous examples to convey applications in practice from product design via signaletics and graphic design to corporate design. And best of all, in 2009, he made it available as a free PDF.