this is a private blog for my design students and assorted other survivors. Tro blemakers all
this is a private blog for my design students and assorted other survivors. Tro blemakers all.
this is a private blog for my design students and assorted other survivors. Tro blemakers all.
this is a private blog for my design students and assorted other survivors. Tro blemakers all.

Tuesday, April 17, 2012

Bernbach on creativity:
“I think the most important thing in advertising is to be
original and fresh… Because you can have all the right
things in an ad, and if nobody is made to stop and listen
to you, you’ve wasted it.

And we in America are spending so darn much money
for efficiency, to measure things, that we’re achieving
boredom like we’ve never achieved before. We’re right
about everything, but nobody looks.”


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