East London designers Edward Barber and Jay Osgerby will design the London
2012 Olympic Torch, it has been announced.
The studio will also create the celebration cauldrons to be used when the Torch Relay stops for lunchtime and evening celebrations. The Olympic Flame will arrive in the UK from Greece on Friday 18 May, 2012. ( today ! )
It's definitely from the department of - " hmmn.., that's never occurred to me".
Someone does after all - have to design the Olympic torch, and it's a huge honor and a harrowing responsibility both. Imagine if your design fails mid - relay or at the cauldron during the opening ceremonies ....
What are the principal concerns ? Functionality, aesthetics, politics ? Can the torch reflect it's time and place stylistically, or does it merely perform as propaganda ? A subtle yet powerful visual extension of the host state ? Can it faithfully articulate the vaunted Olympic values or the more earthly politics of the hosts ?
Shouldn't it as an Olympic symbol, be above the often crude insinuations of national vanity ? It's a seemingly labyrinthine brief, one that promises to extend well beyond the dictum - of form following function.
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