this is a private blog for my design students and assorted other survivors. Tro blemakers all
this is a private blog for my design students and assorted other survivors. Tro blemakers all.
this is a private blog for my design students and assorted other survivors. Tro blemakers all.
this is a private blog for my design students and assorted other survivors. Tro blemakers all.

Wednesday, September 08, 2010

Peter Saville designs new England football jersey































Given the team's pathetic performance over the summer it's perhaps not
the best time to be asking long-suffering fans to shell out £49.99 ($80cdn) for
yet another new kit. In the accompanying press blurb, manufacturers Umbro
say that the design "takes its inspiration from the more formal classic shirts
of England’s footballing past. Umbro has developed a new longer, more
open neckline for the shirt, building on the square neckline that was designed
for the away shirt but allowing additional movement across the chest,
keeping its shape especially when a player is running."

Saville's contribution is somewhat minimalist. A graphic of multicoloured
crosses sits on the shoulders which is, apparently, "evocative of the basting
stitches synonymous with bespoke tailoring". They are also meant to represent
the diverse nature of modern English society, which should give the Daily Mail
plenty to get its teeth into.

England's footballers will be wearing a new home shirt for their match against
Bulgaria on September 3, (4 -0) for UK ya ! ) won in their Saville sweats.























To those complaining that he "did nothing", Saville's brief from Umbro was
strictly confined. He was asked to suggest some ways in which colour could be
incorporated into the design of the shirt (the basic look and shape of which
had already been determined) while still keeping it predominantly white.

To those of you complaining that the design won't be visible from the stands
... that's kind of the point. It looks all white from a distance, then the detail is
revealed close-up.

Saville's proposal was that the pattern of crosses would cover the entire shirt
and not just the shoulders.

A number of different geometric forms were considered by Saville and Paul Barnes,
who worked with him on the project, based on the micro dots and other symbols
that some menswear designers have been incorporating into their fabrics. Among
the shapes considered was a plus sign, which Barnes then suggested could be
transformed into the St George's cross.

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