Never one to downplay his own achievements, Wolfgang Weingart
explains why he has shifted his emphasis from design to teaching:
"I had to stop in order to let the things that I produced sink in, and
wait until the next, real explosion comes, so that designers in the
new decade can copy me again." Labeled by some as the father of
New Wave Graphics for his dramatic departure from Swiss style and
his maverick attitude toward design, Weingart considers himself an
"educational orphan." After studying under various mentors, Weingart
abandoned apprenticeship and institutional study altogether, and
accepted a position on the typography faculty at the Basel School of
Design. His unique style of wide lettering, spacing, underlining, and
layering photography with typographic images had an immediate
impact on the design world, and its influence on subsequent design
developments was instantaneous. Weingart advocates a triumvirate
relationship between design identity, typographic elements, and
printing technique. His combative relationship with new technology
is manifest in his efforts to prove, through both theory and practice,
that visual complexities can be produced by hand as well as by technology.
A teacher with an aggressive style, Weingart has given up designing to
travel the world in order to spread his idiosyncratic vision of design to a
new generation of graphic artists.
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