As an exercise - consider how one might be able to sense a faraway place or time , long ago - by using rather tangential, indirect methods.

Take these small, seemingly insignificant labels (called Book Trade Labels) - which are found most often affixed (rather solidly) to the inside of book covers the world over. Intended originally, merely to identify the publisher or seller of the book, do they perhaps, invoke more ?

Surely the design & typography - the character of the label, also incidentally tell us something beyond where it was made, or when, and even unknowingly, - something perhaps personal about the people it represented ?

Likely not, admittedly it's a huge perceptual leap to conjure up a bookstore in Barcelona or Peking in the 1920's, but I must admit that seems to be, what, precisely happens, everytime I look at them. Enjoy - click to enlarge

Digital 2 students please assimilate the article attached to this portfolio, before next class.

We are going on a field trip ! So dress nice ! and no Steve, you can't wear your dress. Everyone in Design 1 and 2 - will visit the exhibit at The Montreal Museum of Fine Arts. click the name name for info I'll tell you more in class, FYI we are going the class after next.












American Streamlined Design: The World of Tomorrow

The works in the exhibition are selected from the Eric Brill collection, which comprises over 800 examples of American industrial design assembled by this one collector over the last three decades.

“Modern design entered the American home not through the front door, but by way of the kitchen, bathroom and garage.”

visit Leo Burnett's remarkable design site click on his name bozos

For extra marks - what Typeface is used on this French Vogue cover ?
and has also, over the course of the magazines publication - become
synonymous as its trademark font ?








No former, smart-ass, know it all , font snob ex-students
like (Sean or Miguel or Lightly Fried Edgar ) can play. Only current
studentøs will be admitted.)

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Flowers, camera and an imagination. The floral sculptures of Michel Tcherevkoff































try .... http://www.shoefleur.com/Artist.asp?ArtistID=12502&Akey=9A7S9DKQ

click the image to enlarge -
and try http://abriefmessage.com/

Feeling Material II 2003, Rolled mild steel hoops various diameters
204 x 150 x 165 cm, by Antony Gormley