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Wednesday, June 06, 2007
The African-themed July issue of Vanity Fair is being guest edited by U2 frontman Bono — the biggest July issue ever. 20 covers, all shot by Annie Leibovitz reflect Africa and its supporters — Bono, Brad Pitt, Oprah Winfrey, George Clooney, Jay-Z, Djimon Hounsou, Chris Rock, Alicia Keys, Warren Buffett, Desmond Tutu, Muhammad Ali, Bill and Melinda Gates, Iman, Don Cheadle, Barack Obama, Madonna, Maya Angelou, Queen Rania of Jordan, US President George W. Bush and Secretary of State Condoleezza Rice. Graphically it's a clever idea, but, I hope it raises money for the actual causes and not just Vanity Fair.
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i don't believe i've read anything that has led me to believe that any of the money made from this will end up going to Africa.
I suppose Bono has done a good job in raising awareness...but not much else, since his product RED campaign has made far less than what it cost to advertise (about 18mil raised last i heard, with ad costs totaling 100mil).
But I suppose as long as it gets the word out, that's what matters most.
Annie Leibovitz did a terrific job with the covers though, but I suppose her track record already speaks for it.
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