The special challenge of this design project was in the accuracy of its elements.
The piece is intended to replicate the look and feel of an ancient alchemical journal.
Historically correct typography, color palette and the use of extremely detailed
illustrations had to be combined in a way that resembled a broken and faded book
from that era.
"To achieve the aged and wellhandled feeling, we began by searching for dusty old
volumes from used bookstores. Most of the interior pages of the booklet are
rephotographed spreads from existing materials. The waterstained and aged
yellowed pages were then retouched erasing the existing type allowing us a clean
surface for our copy and illustrations. From the washedout look of the black type to
the intentional misregistration of second color type, every detail was intended to
duplicate the printing capabilities that would have existed during that time period."
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Art directors: Gregory Sylvester, Thomas Wolfe, Billy Corgan, Yelena Yemchuk
Designers: Gregory Sylvester, Thomas Wolfe
Illustrator: Vasily Kafanov
Typefaces: Historical Allsorts, Volgare
Trim size: 4 3/4 x 4 3/4 inches
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