“Art Is...” 1996 School of Visual Arts Poster
This poster began with an assignment from the chairman of the School of Visual Arts, Silas Rhodes, to interpret the phrase “Art is...” Six designers were given the same problem, and the results were distributed simultaneously throughout the city on the subways and at bus shelters. Trying to define art is obviously not a simple task, but the variety and range of the responses made for a lively series of public announcements.
In my own case the accompanying text attempts to extend the visual message, a point that the text omits. I realize that some forms are intrinsically and mysteriously more satisfying than others. I am convinced that the form of the bowler hat is, sculpturally speaking, one of the most elegant and aesthetically pleasing objects ever made. Can we call it art if that was not its intent? That question will require more than a poster to answer it. by Milton Glaser
Art director: Milton Glaser
Graphic designer: Milton Glaser
Client: School of Visual Arts