Collaboration with Braun

Midway through the decade of the 50s, the HfG and Braun, began a phase of cooperation. Braun needed to stand out from the competition and asked Otl Aicher, Hans Gugelot, and students to work on new designs for the company. Dieter Rams, who was a newly hired Braun designer, collaborated with HfG on developing the forward-looking Braun product design approach. With this partnership the "Braun style" was developed, and according to Thomas Maldonado, "the style differed from Olivetti who sought unity in variety, while the style of Braun sought unity in the product and its coherence with other products. Because of this, the Braun-HfG collaboration was a formidable test bench for the design of "honest" form and coherent identity as an alternative to the random "styling" of individual objects.

btw. doesn't the radio's styling remind you of another, now rather ubiquitous entity ? extra marks you slackers !

D1&2- click on the image to enlarge it. and if you can .....

notice the bold yet balanced composition, and the overall elegance of

the pages proportions, the lovely sinuous line of the letterforms, and

particularly see the way some descending letters extend beyond the text

block - so as to better balance the pages dense blackletter body type.

This is accomplished by the letters descenders reaching out like a blackbirds

tail - beyond the text grid into the empty space and do note - the singular

hidden beauty, of the rather obscured ornate scroll work found just behind the

Capital h on the right or (recto) page...

bloody remarkable ... you can't do this on your iPhone punk

"The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity.^[1]Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.^[2]"

dig 1 und 2 please visit der links

Ulm School of Design

the Design two- "it's not what you know ... ,

BUT who you know", list "

Walter Gropius

Edgar Brandt

Harley Earl

David Carson

The Eames

Norman BelGeddes

Weiner Werkstatte

Arne Jacobson

Marcello Nizzoli

Wesley and Sean

Tangerine Studio

Joseph Hofmann

Henry VanDerVelde

Gerrit Reitveld

Rudy Van derLans

George Jensen

George Nelson

Dieter Ram

Adbusters

Georg Kleeman

Richard Sapper

Peter Saville

GTF

William Morris

Charles Rennie Macintosh

the Bauhaus

Hoefler & Frere Jones

Micheal Graves

Frank Lloyd Wright

Phillipe Starck

Norman Foster

Alvar Alto

Milton Glaser

R. Buckminster Fuller

Eric Gill

Brad Holland

Memphis Group

Herbert Mayer

William Van Allen

Marrianne Brandt

Jonathan Ive

Alvin Lustig

Chip Kidd

Tangerine

Paul Rand

Henry Van de Velde

William Morris

Welles Coates

Raymond Lowey

Robin and Lucienne Day

Wally Olins

Mies van der Rohe

Emigre

Ellen Lupton

Tobias Freres

Joseph Muller Brockmann

LeCorbusier

Seymour Chwast

Pentagram

Push Pin Studios

Aubrey Beardsley

the Dadaists

John Heartfield

Ettore Stottas

the Constructivists

Hector Guimard

Firmin Didot

Jasper Morrison

Christopher Wren

Bruno Matheson

Victor Horta

Antonin Gaudi

Alexey Brodovitch

Alphonse Mucha

Fredric Law Olmstead

Alessi

Rene Lalique

Johannis Itten

Richard Neutra

The incredible 3D Drawing Machine from Florence

Imagine a machine that lets you draw in perfect perspective

with nothing but your own eyes and a pen? Artists Ryan and

Trevor Oakes have invented a machine to draw realistic scenes

in perspective. Their unique machine helps them use a technique

which splits the ocular system allowing them to create views

that match the field of view of human vision.

Here's the video link http://vimeo.com/26633949

the brilliant work of Krzystof Domadrdzki. Here's the link. Thanks to Davido