Likely the most widely used form of any three dimensional application in design - packaging serves as a dominant, and an extremely influential form of communication with consumers - since it provides a daily, intimate, and largely symbiotic experience for individuals in their routine lives.
We're submerged in packaging in fact, from our jeans, to our genes. it is just about everywhere really .... even on the bloody moon.
Millions of different products require unique, individual packaging solutions to set themselves apart from the ocean of competition when they reach their retail destinations.
This never-ending creation of new products, while grotesque in aspect, at least provides designers both with an ecosystem of materials, and the impetus to develop new and different package designs which in kind, reciprocally trigger a perpetually evolving array of production techniques and materials, to satisfy both the market and the industry which maintains it. hmmmn ..
Products can be packaged in paper, cardboard, plastic, rubber, metal, even space, among other things (what's next ? flesh ? don't laugh ....)
Products can be packaged in paper, cardboard, plastic, rubber, metal, even space, among other things (what's next ? flesh ? don't laugh ....)
This morphogenesis (if i can borrow a term from evolutionary biology) requires not only a matrix of production materials and processes, but also encourages the development of emerging printing and imaging techniques in order to create and address the constantly mutating aesthetics of branding for the individual product or line of products.
This never-ending list of possible production vectors, requires product designers to be well versed in typography, color and three-dimensional design etc. to ensure that their package designs are unique in every aspect. So get to work, you little Angry Birds, the new coolest thing, is just a moment away. In fact if you blink, you'll miss it.
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