Mid to late Victorian, home-front and colonial graphic amusements - as well as the now classic, caveat/bromide for war torn Englando, the "Keep Calm & Carry On" it will be alright directive - which I can vividly remember my Uncle Kenneth uttering quite often, usually after he'd fallen down due to some post stress syndrome related gin and tonic accident.
The sign, which I never actually saw in situ, (so no, you're so old jokes) was a kind of 1940's, "Don't worry be happy" ... duck and roll ... stiff upper lip kind of - 'Ministry think' that Orwell and the 60's both abhorred. Cynics may opine, that we love to be told what to do. I have my doubts.
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